A nimble public relations agency specializing in bespoke beauty communication services
Bespoke Public Relations Specialized in Beauty
Cate Charney is a dynamic public relations and branding expert with 15 years of experience in the beauty and wellness space. Specializing in luxury, niche, and mass-market beauty categories, Cate brings strategic vision, proven media relationships, and a passion for results-driven storytelling to every client collaboration.
Throughout her career, Cate has orchestrated creative mailers, personalized media desksides, captivating launch events, and international press trips, delivering standout coverage and authentic content creation. She has led global product launch strategies for renowned fashion and beauty brands, including Dolce & Gabbana, Gucci, Stella McCartney, and Escada, ensuring meaningful media resonance and consumer engagement.
Cate’s expertise extends beyond brand representation to include leadership roles, such as Director of PR for Birchbox and in-house Director of Public Relations and Events for Space NK North America. In addition, Cate has cultivated deep experience in partnership management for field experts, such as plastic surgeons, dermatologists, and other industry specialists. Her strategic collaborations have helped these experts build their profiles, enhance their brand positioning, and connect with targeted media and consumers.
Her successful campaigns for industry giants like Unilever Deodorants, Olay, Wella Professionals, Sephora, and Crest highlight her versatility and strategic prowess. Cate has extensive experience in managing celebrity spokespeople on behalf of brands, developing high-impact campaigns that leverage star power to amplify brand awareness and connect with key audiences.
Cate also specializes in introducing emerging beauty brands to the market. Notable launches include Bastide Aix-en-Provence, Le Mini Macaron, Pause Well-Aging, Ellis Day Skin Science, Fortify+ Skincare, Eight Saints Skincare, btwn, Bubbeau and Lunata Beauty—all elevated through thoughtful activations and refined communication strategies.
Cate's work has earned placements in Byrdie, Allure, ELLE, Vogue, The New York Times, Business of Fashion, The Today Show, The Washington Post, The Wall Street Journal, Harper’s Bazaar, and Oprah Daily, among others.
